3
products shipped
sherifbutt.dev
· cardiff, uk
$ whoami
Hi, I'm Sherif. I build AI tools that ship.
Founder & technical operator in Cardiff. A decade of full-stack, three years deep on AI systems — backend, frontend, ML pipelines, infra, end-to-end. Currently shipping TrueStage (live, profitable) and building Loyal Receptionist (a 24/7 AI receptionist for UK trades) alongside Loyalleads. Open to investor conversations and select studio engagements.
● loyalreceptionist · pilot
truestage.co.uk · shipped · profitable
loyalleads · studio
10+
yrs full-stack
3
yrs on AI
1
studio
##now
updated april 2026piloting
Loyal Receptionist — feature-complete. paid pilot with 5 Cardiff trades next.
shipped
TrueStage — live, profitable. AI staging for UK estate agents.
building
Loyalleads — websites for Cardiff trades. fixed price, live in 6 days.
##what i'm building
click to expandshipping · paid
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01› TrueStage — AI property staging for UK estate agents.paidEmpty rooms to buyer-ready in 24 hours. Intelligent pipeline trained on UK retail references — John Lewis, IKEA, Next. Watermarked for transparency. First 5 stagings free for new agents.
open-source
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02› claude-image-tts-gen — Claude Code plugin for image + TTS generation.ossOne plugin, every provider: Google, OpenAI, OpenRouter, ElevenLabs, and any local OpenAI-compatible server (Kokoro-FastAPI recommended). Drops straight into Claude Code workflows.
in validation
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03› Loyal Receptionist — 24/7 AI receptionist: calls, SMS, WhatsApp, bookings.pilotAnswers the 11pm boiler call, books it, and texts the customer when you are running late. Operator mode lets the owner run the business by voice. English and Cymraeg. Built into a Loyalleads site, or standalone.
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04› SpeechBox — The Ollama experience for speech models.waitlistLocal-first. One-click install. OpenAI-compatible API. TTS and STT models in a single binary. The gap LM Studio leaves open.
archived · with receipts
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05› FlowScrape — Agentic scraping platform · 2 years R&D.parkedTaught me: go narrow. The general-purpose agent is a product trap; a vertical tool that does one scrape really well is what people pay for.
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06› AI Personality Writer — Character engine with retrieval memory.parkedTaught me: "memory for LLMs" is a feature, not a product. Parked until someone brings a specific wedge to build around.
##writing
all posts & drafts →Jul 2026
I built a tool to find customer pain. Its best output was telling me I was wrong.
Reddit blocks AI crawlers, so I built an MCP plugin to get in. Then it spent three days proving me wrong — about my market, about my wedge, and finally about whether it should be a product at all.
11 min
Apr 2026
Using YOLO for CAPTCHA recognition — 17 phases from demo-ware to production
Quad-signal fusion, 7-layer motor control modelled on neuroscience papers, cost/accuracy tables. The naive approach works in the demo and breaks in the wild — this is the rebuild.
14 min
May 2026 · draft
The dark side of open source in the age of AI
AI collapsed the cost of replicating a SaaS from $500K to $500. That changes the open-source calculus — here's the math with Sentry / HashiCorp / Redis as the evidence.
~10 min
May 2026 · draft
Self-healing selectors: why V-Scrape rebuilds its own extraction logic
Cached LLM-derived extractors + drift detection. How to not pay for the same reasoning twice.
~7 min
Jun 2026 · draft
BYOK is a feature, not a cost centre
Why passing AI provider keys through to the user is the right default for power tools.
~5 min
Jun 2026 · draft
Benchmarking scrapers honestly — methodology behind ScrapeMe
What the 18 scenarios test, why 1,800 points, and how the 9-signal bot-detection score is computed.
~9 min
1 published · 4 drafts · updated monthly
browse the full index →
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